Our Primary Mission

To participate as leaders in the genetic improvement and commercial expansion of the food animal breeding industry in China in a way which places equal emphasis on the expectations and philosophies of four very different cultures – our corporate managers, our business and research partners in China, our family-owned farming partners in Australia, and our members and shareholders.

Our Secondary Mission

To adapt and innovate with sufficient speed and focus to be able to explore the wide spectrum of agri-business opportunities between Australia and China, and within China. These opportunities will be developed as trade relationships, as joint venture companies, and as our own wholly-owned Chinese companies.